Introduction:
White label search engine optimization (SEO) refers to a business arrangement where an SEO service provider offers their services to another company (often a digital marketing agency or web development firm) under the partner’s brand name. In other words, the SEO services are provided “white-label,” meaning that the client company can resell the services as if they were their own, without disclosing the involvement of the SEO provider.
Here’s how white label SEO typically works:
- Partnership Agreement: The SEO service provider and the client company (often referred to as the reseller) enter into a partnership agreement outlining the terms and conditions of the white label arrangement.
- Branding: The SEO services are branded with the client company’s logo, name, and other branding elements to make it appear as if the services are being provided directly by the client company.
- Service Delivery: The SEO service provider delivers the agreed-upon services, which may include keyword research, on-page optimization, link building, content creation, and performance tracking. The services are tailored to meet the specific needs of the client company’s clients.
- Reporting: The SEO service provider provides regular reports and updates to the client company, detailing the work that has been done, the results achieved, and any recommendations for further optimization.
- Client Communication: The client company communicates with its clients, presents the SEO reports, and provides support and consultation as needed. The client company maintains the client relationship and acts as the primary point of contact for any inquiries or issues.
- Revenue Sharing: The client company typically pays the SEO service provider a fee for the white label services, either on a per-project basis or through a revenue-sharing agreement based on the sales generated from the SEO services.
White label SEO allows client companies to offer comprehensive SEO services to their clients without having to invest in building their own in-house SEO team or infrastructure. It enables them to expand their service offerings, increase revenue, and strengthen client relationships while leveraging the expertise and resources of an external SEO provider.