Introduction:
its visibility and rankings in search engine results pages (SERPs). The primary goal of SEO is to attract more organic (non-paid) traffic to a website by improving its relevance, authority, and user experience in the eyes of search engines like Google, Bing, and Yahoo
SEO involves various strategies and techniques aimed at making a website more attractive to search engine algorithms, which determine how websites are ranked in search results. These strategies can include optimizing website content, improving website structure and technical aspects, building high-quality backlinks, and ensuring a positive user experience.
The ultimate aim of SEO is to ensure that a website appears prominently in relevant search queries, driving targeted traffic to the site and ultimately leading to increased visibility, engagement, and conversions. SEO is an ongoing process that requires continuous monitoring, analysis, and adjustment to keep up with changes in search engine algorithms and user behavior.